PUBLIC RELATIONS

PUBLIC RELATIONS

Introduction

•         Public Relations has emerged from a simple operation of corporate publicity to a broad based management function popularly termed as Corporate Communication. Public Relations professionals work in offices with adequate secretarial help.

 They are expected to maintain good appearance, social poise, and a society precise conduct.

Working Conditions & Personality

•         Public Relation officers work with journalists, managers and employees of an organisation and members of the public. They have to be good at getting on with them. The basic personality ingredients for success in PR work is sociability, tact, patience and diplomacy.